On day two, as the 2013 Acumatica Partner Summit ramped up, the focus was on clarifying the overall direction of the product as well as equipping partners with tips on marketing this new and advanced system.
Acumatica Partners Growing & Evolving with 4.1
With a partner-only channel that is rapidly growing, Acumatica is moving on the crucial need to continually invest in the success of these partners. These, businesses that are selling Acumatica are coming from many different backgrounds such as Sage, NetSuite, Microsoft Dynamics GP and SL, and many more. After speaking with many of them, it is clear that they are here because they want to provide their business communities with a more modern solution that will last for decades to come. Because Acumatica approaches consolidated business software solutions in completely different than legacy vendors, it’s definitely important for partners to tweak their messaging approach when it comes to sales and marketing.
The day kicked off with Co-founder, John Howell reflecting on the 2007 formation of the innovative cloud business management software provider and the strategy involved. He mentioned Moore’s Law and Metcalfe’s Law being the foundation for Acumatica’s revolutionary pricing structure and deployment flexibility, and partnership program. Next we saw presentations by the Founder of PostcardMania, as well as Acumatica’s own Product Marketing Manager, and Channel Marketing Manager. Acumatica will be increasing their marketing efforts and supporting and encouraging their partners to do the same at a more focused scale in their own backyards. Today, the Channel Marketing Manager, Charlie Horton introduced a new extensive co-marketing marketing program that will help partners take advantage of targeted marketing campaigns and strengthen their websites.
Increasing Revenue, Increasing Partners
After that, Acumatica Co-founder and Owner, Serguei Beloussov spoke. He told partners about his own story and perspective on growing Acumatica. He was followed by CEO Yury Larichev who finished up the session some more light on the company’s goals from a financial perspective. Acumatica plans to double revenue each year for the next two years, and eventually reach 1,000 partners.
NetSuite, Intacct, MS Dynamics, Acumatica
Partners Learning From Each Others’ Specialties
Following that session, 4 Acumatica partners presented and demonstrated competing products that they were experienced with. The systems that were demonstrated were Microsoft Dynamics GP (Great Plains), SL (Solomon), Intacct, and NetSuite. This was a great learning opportunity where the audience was able to ask questions and really test Acumatica against the competition.