We started working with Ice Nine Online as our digital marketing agency in 2020. We’re still working with them today, which probably tells you more than anything else in this post.
PC Bennett sells ERP software built specifically for the automotive aftermarket industry. It’s a niche market with long sales cycles, and the buyers we need to reach aren’t browsing casually. They’re researching. They’re comparing vendors. They want to know who understands their business before they agree to a call. That context matters when you’re evaluating a digital marketing partner, because generic tactics don’t cut it here.
Ice Nine Online gets that. And over the past five years, they’ve helped us build the kind of digital presence that actually moves deals.
If Someone Is Looking for Automotive Aftermarket ERP, They’re Going to Find Us
This is probably the clearest way to describe what Ice Nine has built for PC Bennett. If you search for automotive aftermarket ERP on Google, or anything related to Acumatica for the automotive aftermarket, you’ll find us at the top. You’ll see us in AI Overviews and organically. You’ll see us in ads. We’re outranking competitors that are significantly larger than us, companies with bigger teams and bigger marketing budgets, and we’ve held those positions consistently.
It doesn’t stop at Google. Ask ChatGPT or Gemini or Microsoft Copilot to recommend automotive aftermarket ERP specialists that support Acumatica, and PC Bennett comes up. Buyers doing research on Bing find us there too. Ice Nine recognized early that search behavior was shifting toward AI-generated answers and made sure our content and authority were positioned to show up in AIs.
The practical effect is hard to overstate. Wherever our target market looks, we show up. That kind of visibility in a niche B2B market is not easy to build, and it’s taken sustained, deliberate work to get there.
Google & Bing Rankings That Have Held For Years, Leads That Closed
SEO was the foundation of our engagement from the start. Within the first year, we were ranking on the first page for the search terms our buyers actually use. Those rankings held, and the traffic coming through converted into real pipeline. Qualified leads have come in through organic search and turned into closed revenue, deals we likely never would have seen without the visibility Ice Nine built for us.
Paid campaigns ran alongside the organic work, and the focus there was always lead quality over volume. For a company selling enterprise software, that’s the only metric that matters. Ice Nine tied campaign performance back to actual business outcomes. When something wasn’t producing the right prospects, they said so and adjusted. The result was a paid program that contributed to real revenue, with enough transparency that we could have an honest conversation about what to keep and what to change.
Our company has been using Ice Nine Online for SEO for a few years now, and due to their efforts, we’re in the top spots in Google for our target keywords. We rank above our competitors, and some of them are much larger companies with big marketing teams and budgets. Often, we rank in both the 1st and 2nd spot in Google. We have prospective customers who mention that they found us through search engines all the time. Ice Nine Online has absolutely moved the needle for our business and has helped us generate significant revenue from their SEO efforts. – Tim O, COO, PC Bennett Solutions
Hundreds of Thousands of YouTube Video Views
Ice Nine also helped us build a YouTube presence that we didn’t have before. We’ve accumulated hundreds of thousands of views across our video content, which has expanded our reach well beyond what search alone could do.
For a niche B2B software company, that kind of audience is significant. It’s driven brand awareness, reinforced our authority in the market, and put our solutions in front of prospects we wouldn’t have reached otherwise.
Event Marketing That Drives Sales Pipeline
The automotive aftermarket has a strong trade show and conference culture, and Ice Nine has helped us show up to those events with a real strategy behind us. They’ve helped with pre-event digital marketing campaigns to make sure customers and prospects know we’re there, and with landing pages designed to drive appointments.
The result has been a structured, effective digital marketing process that drives conversations at events and warmer follow-up afterward.
The Website They Built Exceeded Our Expectations
Ice Nine planned, redesigned, and built our new WordPress website, and the difference was noticeable quickly.
The new site is fast on both desktop and mobile, with strong Core Web Vitals scores that reflect how seriously the build was taken from a technical standpoint. It looks clean and professional on any device, which matters when prospects are researching ERP vendors on their phones between meetings.
Beyond design and speed, the site was built around how our customers and prospects actually move through a buying decision. There are dedicated pages by industry, by role (CEO, CFO, COO, Warehouse Manager), and by solution area, so a visitor lands somewhere relevant to them rather than on a generic homepage with no clear path forward. Lead generation pages and calls to action are placed where they make sense, not just bolted on.
Ice Nine also built in a full resources section with case studies, eBooks, videos, brochures, and an FAQ, which gives prospects real substance to engage with during a long sales cycle. That content does real work in keeping people on the site and building credibility.
What’s held up especially well is the scalability of the build. Since launch we’ve added new pages, new lead paths, new page elements, and new resource types without running into the limitations that plagued the old site. The architecture was designed to grow with us, and it has.
Training & Ongoing Education for Our Team
Ice Nine doesn’t run a black box, and that’s been one of the most valuable parts of working with them. Over the years, they’ve run training sessions for our team covering:
- GA4 and analytics reporting, including walking us through the transition from Universal Analytics
- SEO best practices and how to think about long-term authority building
- WordPress and website management so we can operate independently
- AI visibility and how emerging search behavior is changing the way buyers research software
- Digital marketing strategy and how to interpret performance data ourselves
When Google moved everyone to GA4, they had a formal training session with our team. They had a full agenda of training items, explained what changed, and made sure we understood how to read our own reports going forward. That’s not something every agency does, and it’s made a real difference in how informed our internal conversations are.
We know what’s working and why. We can ask informed questions. That’s a deliberate choice on their part, and it’s made the partnership stronger because of it.
Transparent Reporting & Productive Meetings
Along with the training, Ice Nine sends detailed monthly reports that go beyond surface metrics. They connect SEO performance, paid campaign results, website behavior, and broader marketing activity to actual business outcomes. The reports give us a clear picture of what’s driving results and what needs attention.
The monthly meetings that go with those reports are worth calling out on their own. Ice Nine sends a full, well-thought-out agenda beforehand, so we come in prepared and the time doesn’t get wasted. The meetings are efficient, collaborative, and consistently produce clear action items. There’s usually an educational component too, whether that’s something shifting in the platforms we use, a new opportunity worth testing, or context that helps our team understand the data better. We leave every meeting knowing exactly what’s happening, what’s next, and why.
There’s never a moment where we’re wondering what’s going on with our marketing or where things stand.
Direct Access to Matt Chiera
We work directly with Matt Chiera, Ice Nine’s founder. That’s been true from day one and it hasn’t changed. There was no hand-off to a junior account manager once the contract is signed, which a lot of agencies do. When something isn’t working or strategy needs to shift, we’re talking to the person who built or directly managed it. Matt knows B2B digital marketing extremely well. He brings ideas to the table we wouldn’t have thought to ask for, explains the reasoning behind every recommendation, and has never once made us feel like we didn’t know what was going on with our own marketing. Five years in, that level of access and expertise still isn’t something we take for granted.
If you’re a B2B company with a specific audience, a long sales cycle, and real revenue goals, we recommend talking to Matt and Ice Nine Online.
